A simple music proposition
Forget the summer heat wave. We're bringing a Summer Hit Wave.
Every summer is boiling hot in Dubai with temperatures reaching highs of 50 degrees! We celebrated summer by letting our audience sit in with the air conditioning and we provided the commercial free hit music.
With a 104 Minute Non-Stop Hit Wave at 10am every morning and 40 Minute Non-Stop Hit Waves every hour throughout the day.
Telling our audience was easy!
We used the power of digital media platforms to reach our audience. A social media campaign alongside digital billboards to share our super fun artwork to drive listening throughout the historically quiet months.