• The UAE's #1 Hit Music Festival

    2020 marked the 7th edition of Virgin Radio RedFestDXB, the UAE's biggest music festival running two days every February.

    The festival line up included Martin Garrix, Stormzy, Machine Gun Kelly, Young Thug, Bastille, Raye, Noah Cyrus and Cheat Codes

  • Festival production

    This year was production intensive!

    Planning begins from August each year from creating the line up, online ticketing platforms & websites, on air promotional materials and festival sponsorship deals.

    I created from scratch the stage production audio and visual branding plus the TV commercial played on regional TV channels, cinema advertising and an extremely effective YouTube & social media campaign.

Watch the TVC for Virgin Radio RedFestDXB 2020

James Everton